SPIN360 goes live at the market leader — Grupa Plichta rolls out a new generation of used-car presentation
Poland’s number one used-car retailer is moving to a new standard of vehicle presentation. Grupa Plichta is launching SPIN360 by VirtualCar360 across its listings — an interactive 360° spin that the customer can rotate with a finger, right inside the offer, without leaving the browser.
The first deployment is already live, including on the Mercedes-Benz A 200 listing at the OMODA Plichta showroom in Gdynia.
Four photos. A full 360° spin.
The most interesting part of this deployment is how the spin is created. It needs no separate, dedicated session and no turntable. SPIN360 is generated from a standard VirtualCar360 photo session — the very same one the dealer already runs every day.
In the showcase scenario, we built a full, rotatable presentation of the vehicle from just 4 photos. For the dealer that means zero extra work for the photographer and zero changes to the existing photo workflow — the 360° effect appears as a by-product of the normal session.
Player360 — embedded in minutes
The finished spin is delivered as Player360 — a lightweight component that embeds into the listing page with a very simple integration. It’s exactly the same embed mechanism VirtualCar360 partners already know: one element, fit it to the page layout, and the 360° rotation is live.
For IT teams and dealer platforms, that means a deployment measured in hours rather than weeks — and with no interference in the rest of the site architecture.
Why this matters at Grupa Plichta
Grupa Plichta is the leader in used-car sales in Poland, selling close to 15,000 pre-owned vehicles a year and holding the number one spot in industry rankings for years running. It’s the largest dealer group in northern Poland — with authorizations for more than 20 brands and showrooms in Gdańsk, Gdynia, Wejherowo, Toruń, Bydgoszcz and Olsztyn — consistently raising the bar for used-car retail.
At this stock scale, every element of how an offer is presented works toward conversion. SPIN360 gives the customer exactly what’s missing most in buying a car online — the feeling of having “walked around the vehicle” — and does it without adding any work on the dealer side.
Deployment at a glance
- Source: standard VirtualCar360 photo session
- Minimum material: a 360° spin from as few as 4 photos
- Publishing format: Player360, embedded on the listing page
- Integration: simple, with no site rebuild
This is the direction we want to take vehicle presentation with our next partners: maximum visual impact with minimum operational effort on the dealer side.